International market entry strategies in industrial marketing
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International market entry strategies in industrial marketing by Patrick Thomas Ryan

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Published by UniversityCollege Dublin in Dublin .
Written in English


  • Industrial marketing -- Management.,
  • Electronic industries -- Marketing.

Book details:

Edition Notes

Thesis (M.B.S.) - University College Dublin, 1992.

Statementby Patrick Thomas Ryan.
The Physical Object
Paginationviii,93p. ;
Number of Pages93
ID Numbers
Open LibraryOL21541384M

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In chapter two some theoretical basics of international market entry strategies are provided. In this sense, the term of international market entry strategy is defined and the motives for companies to enter foreign markets are analyzed. In chapter three the development of a market entry strategy for the Chinese market is examined. International Marketing: International marketing is the export, franchising, licensing or full direct entry of a marketing organization into another country. This can be achieved by exporting a company's product into another country; entry through franchising or licensing in the target country; or direct investment in a foreign country. objectives like market penetration, using price as a strategic marketing variable to achieve the firm’s objective. Japanese firms in general aim at building market share rather than early profits. • Sometimes low price is the result of predatory pricing strategy. This is a practice of temporarily selling at prices below cost with the File Size: KB. The strategy or entry alternatives must ensure that the necessary value chain activities are performed and integrated. Figure The value chain -marketing function detail. In making international marketing decisions on the marketing mix more attention to detail is required than in domestic marketing. Table lists the detail required 1.